Flipkart launches new fashion portal SPOYL
Walmart-owned e-commerce company Flipkart has now entered another fashion segment. The company has launched a fashion portal called SPOYL exclusively for GenZ. That is, on this portal you will find clothes of the meaning of GenZ. According to the company’s statement, more than 40 thousand products will be listed on this portal, which will also have western clothes, shoes and accessories.
What is GenZ?
GenZ means Gen Zee means Generation Z. Under this come those people who were born in the mid or late 90s. Means it can be said that people born after 1995 come in this. At the same time, people after 2010 are not counted in this.
Why started a separate portal for GenZ?
There are two big reasons for starting a separate portal for GenZ. Firstly, people of this generation do a lot of shopping. On the other hand, the clothing style of the youth of this generation is slightly different. In such a situation, Flipkart saw a big market and opportunity, due to which a separate portal was started for them. Recently, a McKinsey report came out, stating that Gen Z likes stylish clothes and likes to look different, not follow the already running fashion.
25 percent of customers are Gen Z
Flipkart said that 25 percent of all customers in its fashion category are Gen Z only. Gen Z is also called Internet First Generation, because they prefer to buy most of the things online. The company’s Vice President Sandeep Karwa says that their mission with SPOYL is to better understand and meet the rapidly growing needs of Gen Z.
He said that this is the generation which likes to move forward by breaking the myths related to everyday. It doesn’t matter to him what people will think. We believe that every human being has the right to look stylish and our new fashion portal has been started to fulfill this purpose.
Flipkart dominates the fashion market
Please tell that at present, Flipkart has captured about 27 percent of the market in the online fashion category. At the same time, Myntra has about 22 percent stake. Apart from this, Amazon and Meesho have about 15 percent stake. While Ajio, Nykaa Fashion and others have the rest of the market.
Posted by TalkAaz.com
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